![]() That cash went toward throwing lavish Ignite-branded parties with free-flowing booze and scantily clad women. The Canada-based company’s $22 million marketing budget was more than double its annual sales revenue. Ignite lost $43 million on expenses related to marketing and promotion as well as office leases alone, according to its annual filing first reported on by Forbes. The latest venture from the hard-partying, self-proclaimed “King of Instagram” - Ignite International, which sells a smorgasbord of weed-related products - burned through $50 million last year. Porn star-tossing Instagram playboy finds 'the one'ĭan Bilzerian’s new pot company may soon go up in smoke. ![]() ‘King of Instagram’ Dan Bilzerian will pay you $5K to name his memoirĬop cursed out 'King of Instagram' during Vegas massacre Dan Bilzerian's abandoned 28,000-square-foot childhood home lists for $6M
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